Did you also think that audits were just complex financial activities and had nothing to do with digital marketing and SEO? Well, you are about to be humbled! Simply put, an audit is a formal evaluation that involves performing investigations and inspecting documents and processes.
Audits have crawled out of the world of finance and made their way to SEO. SEO audits are vital to ensure the success and visibility of your websites. It is one of the common digital marketing agency services. But what is it, and do you need it?
What is an SEO audit?
An SEO audit is a process of analysing the performance of a website and identifying potential issues that can hinder its performance. There are a few reasons for conducting regular SEO audits:
- Google keeps on updating its SEO regulations and algorithms to improve customer experience. Changing algorithms can lead to a huge loss of traffic, which SEO can prevent.
- An SEO audit will give you an insight into your website’s overall performance and ranking.
- Through an SEO audit, you can identify broken links, unavailable pages and redirects, along with any other errors that are reducing your website traffic.
- It will also measure the progress of SEO activities.
Five benefits of SEO audit:
- Improve your site’s performance: Google and a healthy, well-optimised website- is a love affair as popular as Romeo & Juliet. To keep the love story intact, an SEO audit acts as a couple’s counsellor that, once in a while, will flag issues such as low speed or problems with site maps. Regular SEO audits will improve your site’s overall performance.
- Find keywords that actually work: Keywords are the backbone of SEO. An SEO audit will help you unearth invaluable information about your organic presence in the search results. It will help you find the right keywords for your website to rank high on SERPs.
- Identifying content cannibalism: When similar keywords are used on different pages of a website, they compete against each other, hurting the site’s organic reach. This is known as content cannibalisation. Through SEO audit, you can identify if your site is suffering from such issues, refine your content and improve search performance.
- Reduce bounce cost: Bounce rate is the percentage of website visitors who enter the site but leave without exploring it or taking any action. An SEO audit can reveal the reasons for high bounce rates. Optimising site performance improves user engagement, and the bounce rate decreases.
- Identifying outdated content: Outdated content, especially obsolete numerical facts and figures, no longer serves your audience. An SEO audit will help you identify such content. By updating or removing this content, you can maintain a fresh, Google-friendly and relevant website that attracts users and search engines.
Now that you know the basics of an SEO audit, should you opt for a DIY audit? Well, it is probably not the best idea. At NHANCE Digital, one of our digital marketing agency services includes comprehensive SEO audits. Our SEO experts employ the best industry practices, so Google loves your website. Contact us today to learn more!