The process of establishing a business is never a piece of cake. It is grit, tenacity, and a readiness to deal with the hurdles that make the achievement possible. The jewelry industry, notably, has high barriers to entry. Nonetheless, Omnia Stores did not stop being on its own and did not follow the old path. The company, established in 2019, encountered a number of problems in its initial days.
Limited Access
The best difficulty was the lack of access to the new designs. Traditional retail seldom allows the customers to know the prices and the market was small for different products. It was hard to be different and give something that the customers really wanted that was different from anything else in the market.
Besides, the shop was usually the same every time you went there. Customers were confronted with a package of poor quality and non-excitement. The Omnia Stores knew that customers were in need of a change. They longed for a shopping experience that was pleasant and convenient.
Building Trust in Online Retail
After overseeing these consequences, Omnia Stores made a bold decision. The decision was to shift the focus on the online retail division and that is the goal that should be achieved. They could offer a wide range of designs and collections at very low cost because of this. They have a very simple online system that makes buying jewelry so easy, for which sooner they became famous for their extraordinary value and their best customer service.
Yet, the switch to online retail had its own advantages and disadvantages. Trust with customers who used to visit for jewelry shopping was the most critical factor to be built. Omnia Stores had to convince the customers that they were buying the best quality items even though they did not see them in the shop beforehand.
Establishing a Reputation for Quality
To build that trust, Omnia Stores worked on clear communication and exact product descriptions. They explained the quality of their materials that were made up of zircon, lab-grown diamonds, rhodium-plated pieces, copper, freshwater pearls, and sterling silver. Each of the pieces was precisely made, indicating their dedication to quality and uniqueness.
Utilizing social media for marketing
Omnia Stores realized the role of social media in the target audience of their stores. They adopted the modern marketing method that used social media to get in touch with the customers and to make them feel a part of the community. This plan turned out to be actually brilliant, as they soon got their customer base up to 15,000 in a very short period of time, which was only a few years.
The company overcame all the difficulties and thus became the main jewelry store for fashion and wedding in the GCC region. Their achievement is the proof of their love for innovation, customer satisfaction, and their dream of making luxury available for all.
In the present, Omnia Stores is still growing and changing, and it is now expanding its scope and discovering new markets. Their perseverance in quality, original designs, and customer-centric attitude guarantee that their way is just beginning.