Choosing the right exhibition stand design is a must when you going to exhibit at any upcoming trade show in London. A perfect design can help maximize branding, generating leads, and overall return on investment of your exhibit.
However, with so many exhibition stand builders in London as well as many design options available, to stand out on the trade show floor you must decide which should be the ideal one for you. This is definitely not an easy task.
When selecting an exhibition stand design in London here are some of the most important factors for you to be considered:
Event Theme and Target Audience:
The first step is to understand the overall theme and target audience of the event you’ll be exhibiting at. Will attendees be focused on your industry specifically or a broader category? Their demographics, pain points, and goals will influence what style of design captures the most attention.
A medical device trade show requires a different approach than a consumer tech conference. Doing research on the attendee profile shapes colors, messaging, and features best received.
Exhibit Space Size and Layout:
The dimensions and configuration of your allocated exhibit space will determine numerous design aspects.
An island exhibition stand design company allows more room for activations compared to an inline space. Tall displays may block visibility for neighbors in a smaller area. Consider footprint, power/internet access points, and neighboring exhibitors when drafting plans.
3D modeling software previews help navigate any facility restrictions.
Your Brand Image and Messaging:
Core branding elements including fonts, logos, colors, and photography style define corporate identity. Incorporate these visual cues cohesively across the design without clutter.
Clear, compelling copy highlights up to three must-know values or selling points concisely. Interactive demos or demonstration areas bring concepts to life experientially.
Objectives and Key Performance Indicators:
Designing with purpose requires setting goals around traffic generation, sales conversions, lead capture, or other KPIs beforehand. Trackable custom exhibition stands build elements directly drive targets.
Lead retrieval kiosks, coupon giveaways, and collection boxes populate standings where staff can interact meaningfully. Gamified engagement boosts footfall. Post-show analysis assesses success and refines strategy continuously.
Materials, Lighting, and Form Factor:
Budget plays a key role in selecting sturdy, premium-looking materials within means like wood, fabric, metal, or plexiglass. Modular designs optimize reuse potential and easy transport.
Proper lighting highlights branding and demonstrates products beautifully without glare. Form factor simplifies navigation or visitor flow tunnels. Accessibility, safety, and branding coherence matter most from all angles.
Technology Integration:
Touchscreens, scanable QR codes, embedded videos, or other multimedia aid memorable experiences and connection in the spirit of digital-first audiences. Ensure easy content uploading and device compatibility in the planning stages.
Interactive displays without staff require intuitive UX design with clear call-to-actions people understand at a glance. Wi-Fi, outlets, and AV provisions support evolving needs at modular cost.
Consistency with Brand Experience:
The stand complements any physical retail stores, websites, ads, and packaging to immerse the customer journey completely into your universe. For seamless brand recognition across all touchpoints Harmonized color palettes, designs, voice, and functionality tie environments cohesively.
No mixed messages confuse perception or visibility goals.
Budget Realities:
Cost planning starts from initial concepting comprehensive of design, materials, structures, rental items, labor, shipping, and everything to present turnkey onsite. Breaking down each element itemizes affordability early.
Modular concepts reuse assets to save future years too. Value engineering tweaks specifications without compromising objectives or quality perception. Exceeding budget risks under par delivery and wasting precious show investment overall.
CONCLUSION –
With careful consideration of these key factors, you can feel confident designing extensive exhibition stands representing your brand optimally and accomplishing core goals on time and on budget.
Maximizing visibility with meaningful attendee experiences remains the ultimate priority. Proper planning upfront through various options lays the foundations for outstanding success at any upcoming exhibition stand manufacturer.